First Argital single-brand store in Tokyo!

The first Argital single-brand store in Tokyo is born!

The store is in the center of the Japanese metropolis, and is the single-brand store entirely dedicated to Argital and clay products.

A shop created not only around products, but the function of the philosophy that has always distinguished Argital and its work.
Visiting the store, in fact, one is struck by the attention to the themes of anthroposophical inspiration that have always guided the creation and realisation of all of the company’s products.

Alongside the display of the Argital range, the store stands out for the appearance of its interior of that of a Sicilian-themed beauty salon called “An old house in Sicily” and a space called “The Clay Pit”, where customers and visitors can touch and try Argital Clay.

The result is a unique place of its kind, at whose inauguration together with Dr Ferraro, the model Kana Oya also took part, who is well known in Japan and a big fan of Argital products.

Celebrated by the Japanese press and witnessed by several Japanese bloggers in the cosmetics sector, the new Argital store is in fact considered an absolute novelty.

In the Spur.jp blog, the new store is defined as “the first Japanese store capable of giving the ability to perceive the power of selected organic herbs with the five senses, in products that use green clay, a blessing of this abundant mineral in nature, born of an accumulation of millions of years on the seabed. It is a natural ingredient for the care of aging that all-around cares for the skin.

The naturally purifying qualities of Clay are particularly appreciated by the Japanese, who listened with great attention to the speech that Dr Ferraro gave during the store’s inauguration.

The creation of the store was inspired by a series of values ​​such as care and love for the person, respect for the environment, the benefits of clay and its cosmetic effects.

Le doti naturalmente depurative dell’Argilla sono particolarmente apprezzate dai giapponesi, che hanno ascoltato con grande attenzione l’intervento che il dott. Ferraro ha fatto durante l’inaugurazione del negozio.

The creation of the store was inspired by a series of values ​​such as care and love for the person, respect for the environment, the benefits of clay and its cosmetic effects.

The concept of the store, characterised by the possibility to touch the clay and to perceive its unique characteristics, was particularly appreciated by the trade press that considered it a place to visit at least once in a lifetime, focusing on the preciousness of contact with the Argital world, to be experienced as a life experience and not as simple consumption.